Tohatsu America Corp., North America distributor of Tohatsu outboards, said Monday that Nissan Marine Co. Ltd. of Japan will discontinue certain segments of its marine business, including the production of the Nissan Marine brand of outboard engines.
Because of the declining Japanese market demand for pleasure boats, which is Nissan Marine’s core product, the company decided to discontinue the production of Nissan Marine boats and outboards worldwide.
“The decision by Nissan Marine in no way affects the sales and production of the Tohatsu brand,” Tohatsu America president Hiroshi Wakabayashi said in a statement. “We are deeply committed to the North American market, and our parent company, Tohatsu Corp., will continue to strongly support the Tohatsu brand worldwide.”
Sales of new Nissan Marine outboards will end once the existing inventory is depleted, but Tohatsu will continue to provide service and support for all remaining Nissan Marine engines in the marketplace.