Skip to main content

NMMA: Outboard engine sales rose 7 percent in 2016

The NMMA said sales of outboard engines 300 hp and higher rose 18.3 percent last year.

The NMMA said sales of outboard engines 300 hp and higher rose 18.3 percent last year.

Outboard engine retail sales were up 7 percent in 2016, reaching a post-recession high of 254,200 units, as increased demand for higher-powered engines continued to drive sales.

The 300-hp and higher engine segment continued to lead all others in growth, with sales rising 18.3 percent from 2015, according to new data released by the National Marine Manufacturers Association.

The average horsepower of an outboard engine has increased by 38.1 percent since 2010, and it reached an all-time high of 118.6 hp in 2016, the NMMA reported in its new Statistical Abstract section dealing with outboard sales.

Engines of 100 hp and higher accounted for 48.3 percent of engine sales; engines of less than 100 hp represented 51.7 percent of sales.

The NMMA said the average retail price of an outboard engine rose 2.6 percent, to $8,968, in 2016.

Related

MARINE-CONCEPTS

Marine Concepts Names Chief Executive

Industry veteran Terry McNew had a long tenure at MasterCraft, where he led the company through its initial public offering.

CED-MARINE

CED Marine Adds Sales Manager

Mark Sullivan previously spent more than 15 years at Navico and will cover the Southeast.

BWI-CONTEST

Writing Contest Open for Entries

Boating Writers International’s annual competition recognizes achievements in marine journalism, photography and videography.

DEALER-WEEK

MRAA’s Dealer Week Opens Tomorrow

The annual conference includes more than 20 educational sessions to help dealers adapt to the changing marketplace.

CRUISERS

Industry Mourns Cruisers Yachts Owner

K.C. Stock, who was 84, was known for his “commitment to the employees at Cruisers Yachts.”

GRANDBANKS

Grand Banks Purchases Florida Property

The parcel, which is opposite the company’s Stuart yard, has berths for up to nine boats and will increase service capabilities.

LIMESTONE-Q3

Limestone Boat Co. Posts Q3 Results

Unit production was down compared with the second quarter, and revenues decreased 33%.

SIREN-YAMAHA

Yamaha Dealers Now Carry Siren Systems

Siren Marine’s “Connected Boat” technology can be purchased and installed at more than 2,100 Yamaha outboard dealers.

Northpoint

Northpoint Expands Marine Presence

Northpoint Commercial Finance has partnered with Elite Recreational Finance to offer retail financing.