Skip to main content

North America’s largest boat-lift company forms

HydroHoist HarborHoist HR PRG

ShoreMaster and HydroHoist Marine Group today announced the merger of their businesses. Financial terms were not disclosed, but a statement said the “combined enterprise will be the largest dock and boat-lift player in North America.”

The company will now have a global dealer network of more than 700 locations. “The resulting larger footprint will provide new and unique dealer opportunities without overlapping existing market share,” said the statement.

“I see unlimited potential from the combined forces of these two market leaders,” said Don Hurley, president of ShoreMaster, in the statement. “It makes sense to combine our unique product lines and networks to offer a one-stop-shop for marine products. Our merger achieves that goal while retaining the enthusiasm and motivation that drives each company individually.”

The company will now have a “more agile development process” and “two world-class management teams under one leadership,” said the statement.

“The union of our companies focuses on internal synergies, external benefits to customers and the blending of two marquee brands,” said Mick Webber, HydroHoist president in the statement. “We are in the enviable position of having complementary, not competitive operations. With the leadership of ShoreMaster and the scale of our existing dealer network, I am confident that we will continue to lead the industry as the preeminent marine equipment manufacturer.”

Related

1_MERCURYBAILEY

Mercury Hires VP for Electrification

The company said Perissa Millender Bailey will lead its strategy for electric propulsion and the Mercury Avator outboard.

1_PULSEPINGMAY

DEALERS: Tell Us Your Sustainability Practices

The latest Pulse Report survey asks about clean energy and other environmentally friendly policies. Take the survey here.

1_Q&A_KEVINWILLIAMS

Q&A with Kevin Williams

Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.

AdobeStock_184647372

Tax-Planning Considerations for Manufacturers

Tax-planning strategies that manufacturers should be aware for this year

2_YAMAHA

Breaking Down Barriers

Technician training instructors Meghin Montesa and Lucy Berg are paving the way for more women to build careers through Yamaha Marine

1_BYTHENUMBERS

Everything Is Not as It Appears

New-boat registrations are still dropping even though the demand is strong—the problem is lack of inventory.

1_PULSEREPORT

Lack of Inventory Frustrates Dealers

Inventory of new and used boats continues to be difficult for dealers

Torqeedo says producing high-horsepower electric outboards isn’t difficult, but battery cost and weight are a hurdle.

Getting There

The future of electric outboards