Pettit Paint launched a revamped website that is designed to be more modern, colorful, comprehensive and easier to navigate.

Highlights of the site include simple drop-down menus, social media feeds, photos that link customers to product-specific information, rebates, incentives and other useful information.

A how-to/advice section features the Rockaway, N.J.-based company’s Perfect Pick program, which allows customers to input their vessel’s specifics, boating environment and personal preference, The program picks the product that is best for their application.

A quantity calculator determines how much product is needed for a project.

Detailed technical bulletins have been added, featuring everything from Antifouling Compatibility to Varnishing 101.

How-to videos will be available shortly, according to the company, which is celebrating its 150th anniversary.