Mercury Marine-owned Quicksilver Powersports Lubricants said it is sponsoring the North American Ice Fishing Circuit in 2018 for the second consecutive season.
"We are thrilled to support the NAIFC for another year," Eric Reilley, product manager at Quicksilver, said in a statement. "The NAIFC is a perfect way not only to educate competitors about Quicksilver products, but also to let competitors put our products to the test. It's all about having peace of mind while out on the ice, and we know our products are up to the challenge."
Quicksilver said NAIFC tournaments are the cold weather, ice-fishing equivalents of big-time bass tournaments that are held during warm, open-water months. NAIFC competitors are recognized as the top performers in ice fishing.
The tournaments include five to seven three-day qualifying tournaments, which are held in the Midwest and western portions of the country. The 75 two-person qualifying teams move on to compete in the NAIFC Tournament Series Championship Invitational.
This year's tournament will take place Dec. 14-15 at Pinehurst Resort in Naytahwaush, Minn.
Quicksilver Powersports lubricants are formulated to work in all brands of equipment, in all climates and seasons, and to meet or exceed manufacturers' requirements, the company said.
The NAIFC said it welcomes the partnership with Quicksilver.
"We're excited to have Quicksilver on the frozen water with us for another season," said Jack Baker, president and tournament director of the NAIFC. "With Quicksilver on board, ice fishermen have all the equipment and materials they need to do their own maintenance.”