Skip to main content
Publish date:

Quicksilver returns as sponsor of ice-fishing tournaments

Mercury Marine-owned Quicksilver Powersports Lubricants said it is sponsoring the North American Ice Fishing Circuit in 2018 for the second consecutive season.

"We are thrilled to support the NAIFC for another year," Eric Reilley, product manager at Quicksilver, said in a statement. "The NAIFC is a perfect way not only to educate competitors about Quicksilver products, but also to let competitors put our products to the test. It's all about having peace of mind while out on the ice, and we know our products are up to the challenge."

Quicksilver said NAIFC tournaments are the cold weather, ice-fishing equivalents of big-time bass tournaments that are held during warm, open-water months. NAIFC competitors are recognized as the top performers in ice fishing.

The tournaments include five to seven three-day qualifying tournaments, which are held in the Midwest and western portions of the country. The 75 two-person qualifying teams move on to compete in the NAIFC Tournament Series Championship Invitational.

This year's tournament will take place Dec. 14-15 at Pinehurst Resort in Naytahwaush, Minn.

Quicksilver Powersports lubricants are formulated to work in all brands of equipment, in all climates and seasons, and to meet or exceed manufacturers' requirements, the company said.

The NAIFC said it welcomes the partnership with Quicksilver.

"We're excited to have Quicksilver on the frozen water with us for another season," said Jack Baker, president and tournament director of the NAIFC. "With Quicksilver on board, ice fishermen have all the equipment and materials they need to do their own maintenance.”


Leadership Summit 2021

On September 27th, 2021, Soundings Trade Only hosted a Leadership Summit led by business executive and Chairman of Thinkshift, Dr. Balaji Krishnamurthy.

Retail in Times of Consolidation

Our monthly Pulse Report survey asks dealers if mergers and acquisitions have affected any of the brands they carry. Take the survey here.

Rollick Expands Leadership Team

The marketing and technology company named a chief financial officer and head of dealer solutions.

Vision Marine Moves Toward Mass Production

The company partnered with McLaren Engineering to manufacture its E-Motion 180E electric outboard and powertrain system.

Fort Lauderdale International Boat Show Opens Today

The show runs through Oct. 31, and organizers are hoping for a return to pre-Covid success.

Non-profit Takes Aim at Access

Families for Boating works with community advocacy groups to help curb regulatory threats to on-water activities.

Garmin Reports 25 Percent Q3 Growth for Marine

The electronics manufacturer says demand for plotters was the primary driver.

Polaris Reports Flat Q3

Though boat sales were up 18 percent, demand in the company’s other segments was hindered by a lack of product availability, driven by supply-chain issues.