Rushton Gregory adds new electronics client

Rushton Gregory Communications said it added latest NavX Studios to its client roster
Author:
Updated:
Original:

Rushton Gregory Communications said it added latest NavX Studios to its client roster.

Based in San Francisco, NavX Studios recently acquired iNavX, a mobile marine navigation application. iNavX is developed specifically for mobile devices running iOS.

With the iNavX app, users can purchase and display charts and navigation data from a number of the industry’s leading providers, including Explorer, Navionics, National Oceanic and Atmospheric Administration, Theyr and X-Traverse.

Under the terms of the partnership Rushton Gregory, a marketing communications agency that specializes in the marine, outdoor, automotive and consumer electronics markets, will drive NavX Studios’ public relations efforts for iNavX, including announcing new offerings, overseeing product reviews and organizing article opportunities.

“We have always taken great strides to be at the forefront of software innovation,” NavX Studios CEO Shaun Steingold said in a statement. “iNavX is a powerful application for boaters and we are excited to expand its capabilities. We are thrilled to have Rushton Gregory representing our marketing efforts as we move toward a bright future of continued innovation.”

“iNavX is a powerful and versatile tool for boaters,” said Andrew Golden, principal and co-founder of Rushton Gregory. “Its intuitive interface and expansive chart offering has made the app the leading solution it is today, and with the recent surge in ‘connected boats’ serving up wireless data from every kind of on-board system, its potential for growth and development is limitless.”

Related

SmartPlug Adds Employee, Moves to Larger Facility

Andrew Lankford is named quality assurance engineer, while the move gives the company 40 percent more manufacturing space.

The Next Wavve

The smart-device-based navigation app expands functionality with real-time tide and current monitoring.

Dealers: Have You Added Service Staff?

This month’s Pulse Report survey addresses the service department. Take the survey here.

Brunswick Acquires Navico

The $1.05 billion acquisition adds the parent company of Lowrance, B&G, Simrad and C-MAP to Brunswick’s Advanced Systems Group.

To Catch a Thief

Cameras and other surveillance means are critical, but here’s what you can do if your dealership falls victim to the rising incidence of thefts.

7 Tips for Selling the Invisible

Tangible tips on selling the invisible.

Current Events

E-outboards: the latest development in marine propulsion.

Rounding the Last Bend?

Are we rounding the last bend in this challenging race?