Rushton Gregory Communications said it added latest NavX Studios to its client roster.
Based in San Francisco, NavX Studios recently acquired iNavX, a mobile marine navigation application. iNavX is developed specifically for mobile devices running iOS.
With the iNavX app, users can purchase and display charts and navigation data from a number of the industry’s leading providers, including Explorer, Navionics, National Oceanic and Atmospheric Administration, Theyr and X-Traverse.
Under the terms of the partnership Rushton Gregory, a marketing communications agency that specializes in the marine, outdoor, automotive and consumer electronics markets, will drive NavX Studios’ public relations efforts for iNavX, including announcing new offerings, overseeing product reviews and organizing article opportunities.
“We have always taken great strides to be at the forefront of software innovation,” NavX Studios CEO Shaun Steingold said in a statement. “iNavX is a powerful application for boaters and we are excited to expand its capabilities. We are thrilled to have Rushton Gregory representing our marketing efforts as we move toward a bright future of continued innovation.”
“iNavX is a powerful and versatile tool for boaters,” said Andrew Golden, principal and co-founder of Rushton Gregory. “Its intuitive interface and expansive chart offering has made the app the leading solution it is today, and with the recent surge in ‘connected boats’ serving up wireless data from every kind of on-board system, its potential for growth and development is limitless.”