P2 Marine recently launched a new online store.
Featuring products from sailing industry manufacturers, the website's primary focus is on sailing hardware, rigging and marine electronics. P2 Marine now offers more than 25,000 products from 74 manufacturers.
The company was founded by industry veteran Rob Emmet.
"It's really a lot of fun to start a new e-commerce company on a blank sheet of paper and it is certainly easier now than it was in 1997," Emmet said in a statement. "When I was building my first website, I had to pick up a catalog and hand-type data into a Web page. Now I get data feeds from manufacturers and distributors and simply load them into our database."
With plans to expand to about 100,000 SKUs, Emmet said P2 Marine will have the ability to attract a significant number of shoppers to its website.
"Attracting customers to a website is simple," he said. "Having someone on the phone that can answer a customer's questions and making sure that his or her orders ship promptly is the most important part of this business. That's what keeps customers coming back for more, and that will be our No. 1 priority."