Seakeeper joins with developer on forecast service

Author:
Updated:
Original:

Buoyweather, an online marine forecast service, said it created a condition-based marketing program for gyro manufacturer Seakeeper.

A first for Buoyweather, it calculates on the site's forecasting data to trigger Seakeeper messaging only when conditions are rough.

The website's data tools provide detailed seven-day marine and swell forecasts worldwide. A series of flags also indicates conditions at a glance. Green affirms suitable weather, yellow warns of small craft advisories and red signals hazardous seas. Seakeeper messaging appears only when yellow or red flags are in the forecast.

Buoyweather said it has 2.5 million monthly page views in 180 countries.

"This out-of-the-box thinking will generate more click-throughs as it's delivering the company's brand in the most applicable situations. When the forecast calls for swells, users see that Seakeeper gyros take the roll out. It's a perfect fit," Charlie Levine of Buoyweather said in a statement.

"Having Seakeeper appear is a clever reminder of the benefits that our gyros provide. Whether you're heading offshore to fish or trying to enjoy lunch on anchor, Seakeeper stabilizers enable owners to enjoy their passion — even when the weather isn't ideal," Seakeeper global director of recreational sales Andrew Semprevivo said in a statement.

Click here for the full release.

Related

Quick Hits: March 3, 2021

RBFF’s Take Me Fishing campaign offers embeddable fishing and boating map

MAN Achieves Emissions Certifications

The engine manufacturer, which also announced an extension of its supply partnership with the Ferretti Group, now meets major emissions standards worldwide.

In-Person Palm Beach Show Approved

The city of West Palm Beach OK’d the permit for the four-day show, which opens March 25 with a host of safety precautions.

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.