Buoyweather, an online marine forecast service, said it created a condition-based marketing program for gyro manufacturer Seakeeper.
A first for Buoyweather, it calculates on the site's forecasting data to trigger Seakeeper messaging only when conditions are rough.
The website's data tools provide detailed seven-day marine and swell forecasts worldwide. A series of flags also indicates conditions at a glance. Green affirms suitable weather, yellow warns of small craft advisories and red signals hazardous seas. Seakeeper messaging appears only when yellow or red flags are in the forecast.
Buoyweather said it has 2.5 million monthly page views in 180 countries.
"This out-of-the-box thinking will generate more click-throughs as it's delivering the company's brand in the most applicable situations. When the forecast calls for swells, users see that Seakeeper gyros take the roll out. It's a perfect fit," Charlie Levine of Buoyweather said in a statement.
"Having Seakeeper appear is a clever reminder of the benefits that our gyros provide. Whether you're heading offshore to fish or trying to enjoy lunch on anchor, Seakeeper stabilizers enable owners to enjoy their passion — even when the weather isn't ideal," Seakeeper global director of recreational sales Andrew Semprevivo said in a statement.