Seakeeper unveiled its new global brand identity, symbolized by a reimagined combination mark.
The Maryland-based company said the redefinition follows a period of unprecedented corporate and market-share growth. Seakeeper engineers and manufactures marine gyro stabilization for vessels from 30 to 220 feet.
Aside from corporate stationery, boat wraps, seakeeper.com and other digital properties, consumers worldwide are seeing a new advertising campaign that departs from traditional, tech-heavy forms. The updated marketing signals a transformation in how the boating community now views Seakeeper stabilization as the minimum expectation. Comprehensive explanatory copy is no longer needed.
"Seakeeper has built tremendous brand equity," Seakeeper marketing manager Maggie Meredith said in a statement. "The fresh, new look reflects the cutting-edge technology we're continually developing and offers the flexibility needed to support new possibilities and corporate directions."
Within the last year, Seakeeper introduced a new line of gyros, expanded its global sales and service network, and increased its engineering and manufacturing facilities to a total of 90,000 square feet. Most recently, it released the first battery-powered model, the Seakeeper 3DC. The privately held company was founded in 2002.
The combination mark, advertising, and print and digital marketing materials were developed by Philadelphia-based King Design.