SeaStar Solutions recently held its first international sales meeting at its Hydraulic Division headquarters outside Vancouver, British Columbia.
SeaStar said the meeting was an important step in enhancing its position in the global marine marketplace because of continued growth in the international boating business.
Principals and associates from SeaStar Solutions distributors in 20 countries in Asia, Australia, Europe, Scandinavia, South Africa and England gathered for what the company said were three days of intense product education and sales training.
In-depth small group sessions dealt with mechanical steering, hydraulic steering, jackplates and Optimus 360 and EPS systems. Each small group also toured the Richmond, B.C., plant and got on the water for product demonstrations.
“Our steering business has changed dramatically over the past five years,” SeaStar vice president of sales and marketing Tom Douglass said in a statement.
“We’ve introduced an entirely new category of steering products with our Optimus joystick and EPS systems. Our Xtreme cables and helms have improved our renowned mechanical steering business; we’ve even added high-tech hydraulic jackplates to our product line. It was time to bring the team together to not only celebrate our success, but to share and develop sales strategies to help us take full advantage of our new products’ features and benefits moving forward.”