Seven Marine, the manufacturer of the industry’s most powerful outboard motors, has re-launched its website, www.seven-marine.com.
“To be able to connect with our global customer base through our website and social channels is of big importance to us,” said Maik van Zoggel, director of marketing and international sales at Seven Marine in a statement. “Our website launch is a key milestone in the digital strategy of the company. We are offering unprecedented access to go behind the scenes in a unique way to capture the essence of Seven. We will soon roll out a spectacular series of video blogs (vlogs), customer stories, films and photo reports. It will become an important platform for customers to find out more about our products and services and to engage with Seven more naturally than before. In addition to showcasing Seven’s history and unrivaled technological excellence, the new portal reveals the people behind the Seven story and makes it clear why our customers find Seven ownership such a privilege.”
He continued, “Our goal with this new website is to move from an online presence to a complete online Seven experience. Most websites are static — factual affairs based purely upon the product. In contrast, the new Seven portal will be an all-around storytelling adventure that immerses visitors in the process of owning Sevens.”
Some features of the new site include the ability for a visitor to design his own motor, access the full catalog of boat partners, and access to service and support.
“We understand that making a motor purchase often requires a big investment for customers and a smart investment requires access to all necessary information to make the best choice,” said van Zoggel. “The ability to access information digitally at any time is an integral part of our customers’ lives now, and an important factor in the decision-making process.”