Simrad Yachting signs deal with Key West Boats

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Simrad Yachting today announced a partnership with Key West Boats.

Key West selected the Simrad NSO evo2 system to be the standard navigation system for the new series of Billistic high-performance offshore fishing boats.

The Billistic 351 by Key West is the first of three new models in the series. The 35-foot center console is designed for offshore fishing and powered by three 300-hp Yamaha outboard engines. It features Yamaha HelmMaster joystick steering.

Key West and Simrad have partnered to develop glass bridge helms for complete integration and a flat dash appearance. The flagship of the Billistic series sports an NSO evo2 navigation system using dual 16-inch multitouch glass bridge monitors integrated with Helm Master for autopilot and engine data presentation. It also features digital switching, SonicHub audio entertainment, GoFree wireless connectivity, open array radar, CHIRP sonar technology and a RS35 VHF with remote Bluetooth wireless handset.

“We pride ourselves on our customer-focused business model,” Key West Boats president Hutch Holseberg said in a statement. “Happy Key West boat owners are our best advertising, and they are our most valuable research and development. Ensuring they have a positive experience is our primary focus, and we are confident that installing Simrad systems for navigation, entertainment and system integration is the perfect way to accomplish our goal.”

“The NSO evo2 is designed to give boaters the most functionality with the easiest and most intuitive interface,” Navico CEO Leif Ottosson said. “Key West is single-minded in its pursuit of the smoothest ride for its customers, and we are excited to be selected as the focal point of this experience.”