Newport, R.I.-based Siren Marine hired California-based Strike Zone Communications to spearhead its public relations and marketing communications efforts.
This new marketing partnership comes at a time when Siren Marine, a technology company that has helped spearhead the “connected boat” concept, is preparing to unveil new products.
Siren Marine’s next-generation Monitor-Track-Control products will be launched this spring.
A network of wired and wireless sensors installed on the boat connect to the MTC Core, which sends alerts and messages to boat owners via the global cellular network.
Siren Marine’s MTC products help boaters predict and prevent problems, deter theft or unauthorized use, monitor onboard functions and remotely control key vessel systems from their homes, offices or while in transit.
“Siren Marine is on the threshold of delivering game-changing technology with the potential to benefit boatbuilders, fleet operators and a broad spectrum of boating enthusiasts worldwide,” Strike Zone Communications president Ron Ballanti said in a statement.
“We are excited to be helping Siren Marine communicate with boating journalists, the industry and end users alike to effectively explain not just the technology behind these breakthroughs, but also how it will enhance boating enjoyment by eliminating worry.”
“This is an exciting and pivotal time for our company, and communications will play an integral part in our success,” Siren Marine founder and CEO Daniel Harper said. “We are ready to hit the ground running over the coming months and are pleased to have a partner with a shared passion for the boating lifestyle and the potential of the connected boat.”