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Siren Marine signs deals with three sales rep groups

Technology manufacturer Siren Marine LLC has established new business partnerships with West Coast Sales, Gulf Atlantic Marketing Inc. and Bruce Hackett Sales to market Siren’s boat monitoring and tracking technology, known as the Siren MTC Connected Boat system.

West Coast Sales, based in Vista, Calif., will handle sales and marketing for the entire western region of the United States, including California, Oregon, Washington, Idaho, Montana, Wyoming, Colorado, Utah, New Mexico, Arizona and Nevada, as well as British Columbia, Alaska and Hawaii.

West Coast will also be responsible for Siren MTC sales in New York, Maine, New Hampshire, Massachusetts, Connecticut and Rhode Island.

Gulf Atlantic Marketing, based in Fort Myers, Fla., will manage sales in the southern states of Florida, Georgia, Alabama, Mississippi, Louisiana, Texas, Oklahoma, Arkansas, Kentucky, Tennessee and South Carolina.

Bruce Hackett Sales, based in Easton, Md., will represent Siren Marine in the mid-Atlantic region, including North Carolina, Maryland, Virginia, New Jersey, Delaware and Pennsylvania.

“Each of these companies was selected for its expertise and track record of success in the boating and marine electronics industries,” Carlton Schumacher, sales director for Newport, R.I.-based Siren Marine, said in a statement.

“At Siren Marine, we are not just introducing a new product, we are pioneering an entirely new technology category — what we call the Connected Boat — that will have an enormous impact on the entire boating industry. The potential for this technology in the marine marketplace is nearly limitless, given its universal application and expandability.”

The Siren MTC system uses Internet of Things technology to provide boat owners, fleet managers and manufacturers with remote access to vital information about their boats, such as battery voltage, temperature, water levels and position tracking.

By pairing the MTC system with wired and wireless sensors, owners can receive alerts related to critical conditions on their boats via Siren Marine’s custom-built iOS and Android apps.

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