SureShade announces 45 percent sales increase

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Company founders Dana and Ron Russikoff at IBEX. Ron Russikoff (L) invented the shade system.

Company founders Dana and Ron Russikoff at IBEX. Ron Russikoff (L) invented the shade system.

Philadelphia-based SureShade, which is celebrating its 10th year in business, has grown global revenue sales for its marine sunshade systems 45 percent for fiscal year 2017.

“With the introduction of SureShade’s patented telescoping sunshade systems to the industry 10 years ago, we created and continue to dominate a new category in boat accessories,” said Dana Russikoff, SureShade business leader and co-founder, in a statement. “As we continue our growth as global leader in marine sunshade systems, we remain focused on delivering products that meet the design and functionality needs of OEMs and, ultimately, create an even better experience for boaters.”

Boat manufacturers added Sunshade systems to 28 new models in 2017, bringing their OEM portfolio to 116, either optional or standard.

In addition to factory-install sales, the company’s aftermarket sales with dealers and private boaters contributed substantially to its annual sales revenue in 2017.

SunShade’s sustained growth has been fueled by rapid adoption by builders and private boat owners, the company said.

The company also attributes increases to larger international sales, an expanded sales and service team, and the 2017 introduction of three new marine sunshade products.

SureShade is projecting to continue or exceed its current growth pace throughout 2018 and anticipates being displayed on a record number of new and existing models at the 2018 Miami International Boat Show in February.

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