SureShade announces personnel moves

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SureShade, a Philadelphia-based manufacturer of retractable sunshade systems for the industry, has expanded its sales, engineering and service team.

“Our expanded team is already running full speed ahead conducting field visits with OEMs and dealers, participating in OEM dealer meetings and representing SureShade at key industry events like IBEX, Metstrade and MDCE,” Dana Russikoff, SureShade business leader and co-founder, said in a statement. “Strengthening relationships with both OEMs and dealers is one of our biggest business priorities as we continue our unprecedented growth as global leader in marine sunshade systems.

The new Florida-based SureShade team is led by industry veteran Gregg Inscore, who is responsible for SureShade’s design efforts with OEM projects. He brings more than 30 years of engineering experience. He has worked in design and engineering roles at Boston Whaler, Brunswick Commercial and Government Products, EdgeWater Boats, VectorWorks Naval Engineering and Everglades Boats. He is also NMMA/ABYC-certified in all categories of boat systems.

Jason Roberts leads SureShade’s sales efforts as sales and dealer development manager, responsible for working directly with OEM product development teams and supporting manufacturers that use SureShade products. He is based in the Tampa, Fla., area.

Chris LaSelva joins the team as service manager. He most recently held the same position at the MarineMax Fort Myers, Fla., location, which was SureShade’s 2015 Dealer of the Year. LaSelva will provide service and technical support to OEMs, installers, technicians, dealers and DIY installers. He also manages SureShade’s technical training and education program.

SureShade sales and service staff will be at the Marine Dealer Conference & Expo in Orlando, Fla., next week to work with dealers and answer questions.


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