SureShade co-founder speaks at women’s business conference

SureShade co-founder Dana Russikoff participated in a Women of Philadelphia Industry and Manufacturing Panel to discuss women’s growth opportunities.
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SureShade co-founder Dana Russikoff participated in a Women of Philadelphia Industry and Manufacturing Panel to discuss women’s growth opportunities and other issues in the Philadelphia manufacturing sector, as well as the marine industry.

 SureShade co-founder Dana Russikoff.

SureShade co-founder Dana Russikoff.

The Philadelphia Industrial Development Corp., a non-profit partnership between the city and the Greater Philadelphia Chamber of Commerce to support local business growth and foster economic development, hosted the panel discussion April 27 in conjunction with the Delaware Valley Industrial Resource Center.

Panelists shared career experiences and discussed the topics and trends driving growth in the industrial sector in Philadelphia. As the only female executive representing the boating industry in the Philadelphia manufacturing sector, Russikoff shared her thoughts on women’s roles in the industrial sector and on overall growth opportunities for the boating industry in the region.

“When I first entered this industry, I was encouraged by the number of women in prominent manufacturing roles — the president of Grady-White (Kris Carroll), the NMMA chairperson and owner of Regulator Boats (Joan Maxwell), the VP of supply chain at Brunswick (Jan Morton), VP of production at Boston Whaler (Rebecca Crews) and Sea Ray electrical engineer Rosa Gonzalez, to name a few,” Russikoff said in response to a question about challenges women in the manufacturing sector might face.

“Also at our own company — we are 50 percent women,” Russikoff said. “So it’s really more about sustaining that momentum and spreading the word that the boating industry is a great place for women to build a rewarding career.”

Russikoff also shared her thoughts on the outlook of the manufacturing sector and boating in Philadelphia.

“As a proud supply-chain partner in the almost $40 billion boating industry eager to grow boating participation, headquartered in a city currently implementing a compelling manufacturing growth strategy and attracting new industry to the region, I’m in this unique position of introducing a city to an industry, and an industry to a city — and it also doesn’t hurt that we boast this gem called the Delaware River,” she said. “So I’m excited about the potential — hoping that one day we can bring a boat show back to the city and, who knows, maybe even build boats here someday, as well.”


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