SureShade, a designer and manufacturer of retractable sunshade systems for the marine industry, announced a new annual award program to recognize boat dealers who offer outstanding sales and service to boaters opting to add SureShade sunshade systems to their boats.
The SureShade Dealer Award Program has been created to formally recognize top boat dealers for their sales and service efforts throughout the year. Boat dealers will be evaluated on the criteria of sales performance, installation expertise, customer service and co-marketing efforts.
SureShade also will engage boater participation in the award determination process by asking private boat owners to nominate dealers they believe are deserving of the award, based on their overall customer satisfaction.
The award program is open to all U.S. and international dealers involved in the sale or installation of SureShade systems.