SureShade hires global sales director

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SureShade has named new global sales director Jorge Lang to help grow the company’s portfolio of OEM clients and factory-installed sunshade systems worldwide.

Lang will also be tasked with managing key sales partners and developing dealer relationships for aftermarket growth.

Lang is joining SureShade with more than 18 years of marine industry experience, along with a background in new business generation and account development with OEM boat manufacturers. Recent experience includes sales management roles with Motor-Services Hugo Stamp and DeAngelo Marine Exhaust.

“We’re excited to bring Jorge on board and leverage his expertise in OEM and dealer account development to further accelerate our growth in both marine and RV,” said SureShade business leader and cofounder Dana Russikoff in a statement. “Jorge’s extensive experience in the boatbuilding process, coupled with his consultative selling approach, will truly elevate our ability to deliver a superior sunshade product to our growing client base.”

Lang is based in Fort Lauderdale, Fla., near some of SureShade’s largest OEM clients, and will be on hand at the company’s IBEX booth #3-441.

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