SureShade, which manufactures retractable sunshade systems for the marine industry, has signed Haimes Coleman Group as its exclusive sales agent for the recreational boating market in the Southeastern United States.
Haimes Coleman will represent SureShade with OEM and dealer clients and will be responsible for identifying new opportunities for factory-installed SureShade systems and supporting dealer aftermarket sales growth. States covered in the agreement include Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia.
“Bringing on Haimes Coleman is an important next step in our global growth plan to increase our factory-equipped footprint with boatbuilders and improve aftermarket sales potential with our dealer network,” said Dana Russikoff, SureShade business leader and co-founder, in a statement. “The depth of industry experience coupled with a proven track record in marine accessory manufacturing sales makes Haimes Coleman the ideal partner to help take the SureShade brand to our next level of growth.”