SureShade picks boat-canvas producer

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SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, selected Great Lakes Boat Top to assist in the production of canvas for its growing list of factory-installed SureShade systems.

By outsourcing boat canvas production, SureShade can now more efficiently produce higher volumes of quality canvas to meet an increased demand for retractable sunshade systems from factory-install agreements, the company said.

“Bringing on Great Lakes to expand our canvas production capacity is a critical step in our growth strategy as more and more boat manufacturers add our retractable sunshade systems to their lines as an option,” SureShade co-founder Dana Russikoff said in a statement. “Great Lakes Boat Top serves as a valuable partner to help us effectively manage our growth while still maintaining the quality craftsmanship and service our OEM, dealers and private boat owners have come to expect from SureShade.”

The announcement of SureShade’s expansion of canvas production comes on the heels of the recent launch of factory-install options on the Boston Whaler 315 Conquest and Grady-White Freedom 335 at the 2012 Miami International Boat Show.

SureShade is featured as a factory-install option on eight boat models across six boatbuilders and is available as an aftermarket installation on nearly any boat brand or model.