Skip to main content

SureShade touts its presence on Lauderdale show models

Retractable sunshade manufacturer SureShade will be featured on twice the number of boats at the Fort Lauderdale International Boat Show as its previous record at the Miami International Boat Show and the Yacht & Brokerage Show in Miami Beach.

SureShade, which was launched in 2007, will be featured on 23 models at FLIBS, 11 of which are new 2014 model debuts. The shades come as either a factory option or standard equipment on all 23 models.

Last year, the company’s products were featured on nine boats at the Fort Lauderdale show and on 11 in Miami.

“The tremendous showcase of 23 boat models offering SureShade at Fort Lauderdale — across a wide array of boat styles and brands — signifies a powerful shift in boat design,” SureShade business leader and co-founder Dana Russikoff said in a statement. “Boatbuilders are recognizing that the shade is no longer an option, as technology-driven comfort is the new standard boaters are demanding.”

The company is offering a sneak peek of the models featuring the system, including the Back Cove Downeast 37, the Formula 370 SS and the Grand Banks 50 Eastbay SX.

FLIBS opens Thursday and runs through Monday.

Related

01_DROUGHT

Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.

1_OIL.PRICE

Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.

1_RFA.NIXON

RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.