SureShade touts its presence on Lauderdale show models

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Retractable sunshade manufacturer SureShade will be featured on twice the number of boats at the Fort Lauderdale International Boat Show as its previous record at the Miami International Boat Show and the Yacht & Brokerage Show in Miami Beach.

SureShade, which was launched in 2007, will be featured on 23 models at FLIBS, 11 of which are new 2014 model debuts. The shades come as either a factory option or standard equipment on all 23 models.

Last year, the company’s products were featured on nine boats at the Fort Lauderdale show and on 11 in Miami.

“The tremendous showcase of 23 boat models offering SureShade at Fort Lauderdale — across a wide array of boat styles and brands — signifies a powerful shift in boat design,” SureShade business leader and co-founder Dana Russikoff said in a statement. “Boatbuilders are recognizing that the shade is no longer an option, as technology-driven comfort is the new standard boaters are demanding.”

The company is offering a sneak peek of the models featuring the system, including the Back Cove Downeast 37, the Formula 370 SS and the Grand Banks 50 Eastbay SX.

FLIBS opens Thursday and runs through Monday.