Skip to main content

Suzuki Restructures U.S. Operations

  • Author:
  • Updated:
    Original:
1_SuzukiDF350A_WH_E01

Suzuki Motor of America Inc. has said a plan is in motion to restructure its U.S.-based operations, reorganizing its marine and motorcycle/ATV divisions as two companies that will run as separate entities. The new organizations will go forward on April 1 of next year.

A rendering of its Marine Technical Center in Panama City.

A rendering of its Marine Technical Center in Panama City.

The company’s headquarters will move as well. For the marine segment, Suzuki Marine USA LLC will now be based on Florida’s Gulf Coast in Tampa — down the coast from the company’s new Marine Technical Center in Panama City and still within the epicenter of the state’s many boatbuilders, dealers and vendors.

Satoshi Uchida will serve as chairman of Suzuki Motor Co, with Masahiro Yamamoto named president of the new marine entity.

Suzuki Marine announced a new 140-hp outboard earlier this year — the first 4-stroke outboard in its class to include factory drive-by-wire technology.

Suzuki Marine announced a new 140-hp outboard earlier this year — the first 4-stroke outboard in its class to include factory drive-by-wire technology.

With the move, Uchida and the Suzuki team believes that Suzuki Marine is positioning itself for sales growth and better collaboration within the respective business segments.

“Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida in a statement. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

Related

1_MYSTICFIRE

Blaze Destroys Mystic Marine Facility

A four-alarm fire last night consumed at least two buildings and an undetermined number of boats at Seaport Marine in Mystic, Conn.

1_GULFCRAFT.EXPANDS

Gulf Craft Broadens Lineup

The Middle Eastern builder debuted its Majesty 72 and Silvercraft WA models at the Abu Dhabi Boat Show last week.

1_VISION.MARINE

Vision Marine Announces Battery Partnership

The production contract includes an initial purchase of 240 batteries from French manufacturer Negoy that will be used in 120 of Vision’s complete propulsion systems.

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.