Marine electronics retailer The GPS Store is partnering with marine market specialist Strike Zone Communications to launch a communications effort targeting the boating public, marine journalists and the boating/marine electronics industry.

“We plan on leveraging the fact that The GPS Store is a valuable resource of information, not only for consumers, but for marine journalists as well,” agency principal Ron Ballanti said in a statement. “As a first step, The GPS Store has joined Boating Writers International as an industry supporting member. In the coming months, we’ll be working together on a multifaceted communications program, including media relations, direct customer outreach and most importantly, maximizing the company’s compelling advantages and strengths through its popular, informative website.”

The GPS Store Inc. offers boaters a full range of marine electronics products from all major manufacturers through its showroom in Ocean Isle Beach, N.C., and its retail website.