Skip to main content

Tohatsu America joins with Honda on outboard lineup

Tohatsu America Corp. will begin offering through its dealer network 4-stroke engines from 60 to 250 hp in January.

The eight new outboards — 60-, 75-, 90-, 115-, 150-, 200-, 225- and 250-hp models — are manufactured by Honda and rebranded under the Tohatsu name, Kurt Gardener, national sales manager for Tohatsu America Corp., told Trade Only Today this morning.

Tohatsu will continue to offer its TLDI 2-stroke outboards from 40 to 115 hp and low-horsepower 4-strokes from 2.5 to 30 hp. Tohatsu manufactures those engines.

Details were minimal, but Tohatsu officials did say the new engines will be shown at the Miami International Boat Show in February.

"We don't even know all the details yet," Gardener said. "We do know we are going to get the engines in January. And we have until January to iron out all the kinks — to get parts and service ready. So we have a lot of work to do. It's an exciting time."

Tohatsu will back all of its engines with a 5-year manufacturer's warranty. Tohatsu America Corp. will distribute the new engines in the United States only, Tohatsu advertising and marketing coordinator Sarah Webb said.

“We are very excited to be able to offer a full line of outboards for 2014, something our loyal dealer network has been requesting for many years,” Tohatsu America president Hiroshi Wakabayashi said in a statement. “By adding the 60-hp to 250-hp 4-stroke outboards to our current line of award-winning motors, Tohatsu now caters to all types of boating needs.”

Click here for the full release.

— Chris Landry



Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.


Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.


RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.


2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception



Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.


Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.


Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.


The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.