Tohatsu America takes dealers on trip to Japan

The trip took place from April 9-15 and was the culmination of a nine-month sales competition among North American Tohatsu dealers.

Tohatsu America Corp., distributor of Tohatsu outboards, said it held a dealer incentive trip to the Japanese cities of Tokyo, Komagane and Kyoto.

The trip took place from April 9-15 and was the culmination of a nine-month sales competition among North American Tohatsu dealers that ran from March to November last year.

Tohatsu said it hosted more than 34 people who represented the 20 highest-performing Tohatsu outboard dealers in North America.

“The week kicked off with a welcome reception honoring those dealers who went above and beyond in BFT and 40/50 four-stroke sales,” Tohatsu America vice president Jim Morgenthaler said in a statement. “We wanted our dealers to understand just how important they are to our growth and success. It was a privilege to be able to honor them with such an incredible trip to Japan.”

Dealers were treated to a tour of Tohatsu Marine Corp.’s factory in Komagane and sightseeing in Tokyo and Kyoto.

“This trip was a great success,” Morgenthaler said. “Not only did it build dealer loyalty, but we were thrilled to be able to share behind-the-scenes access. Plus, we gained firsthand information and trends on the ever changing marine industry straight from our top dealers.”

Tohatsu said it plans to bring more incentives such as the business trip to its North American dealer network.


Patrick Industries Acquires Taco Metals

The components manufacturer had been family-owned for 60 years.

Consumers Say E15 Warning Labels Are Ineffective

A new poll shows that current branding efforts do not adequately warn consumers to the risk and legality of using the blended fuel with certain engines.

Silent-Yachts’ New Project

The Austrian solar yacht outfit will use VW’s electric drive system on a vessel to be drawn by Spanish car brand Cupra.

Industry Mourns Christopher Ramirez

A regional sales manager at Garmin, Ramirez died suddenly at age 35 last month.

Quick Hits: December 1, 2020

Freedom Boat Club announces 250th location; ShoreMaster/Hydrohoist acquires Neptune Boat Lifts; MarineMax names brand manager; and Arkansas scientists study fishing license increase.

Our Great Lakes Are Battered and Need Help

The eight-state region that accounts for one-third of annual boat sales has seen unprecedented damage from high waters. A bipartisan legislative effort looks to protect the region and its small businesses.

Boat Demand Remains Strong, But Inventory Shortages Prevail

Dealers worry that the absence of new boats is driving up prices.

Electric Boat Company Completes IPO Process

Canada-based e-mobility outfit Vision Marine raises $27.6 million to reinvest in its line of electric vessels and 180-hp, E-Motion outboard.

Besenzoni Introduces Electric-Powered Gangways

The company says it will introduce electric power across its line of ladders, tender lifts and more.