Torqeedo named Oliver Glück as its vice president of marketing.
In that role, he will oversee worldwide marketing and communication strategies for Torqeedo.
Prior to joining Torqeedo, Glück was head of marketing communication and brand strategy for Hyundai Motor Europe, where he was responsible for overseeing the development and implementation of the pan-European strategy and campaigns. In that role, he took a particular focus on digital transformation as well as content, brand and mass marketing activities.
The launch of the Hyundai Ioniq — the first car offering three electrified powertrains — was an important milestone during his tenure at Hyundai.
Glück’s experience includes in-house positions at automotive companies and consulting for several automotive brands, including the development of new mobility strategies.
He worked for companies including Fiat Auto, BBDO Worldwide, Millhaus, and Allianz Global Automotive.
He holds a degree in marketing, innovation management and advertising psychology from Ludwig-Maximilians-University in Munich, is well-connected in the boating scene and is an experienced regatta sailor.
“Oliver Glück’s international marketing experience will be a tremendous asset as we accelerate Torqeedo’s ongoing growth and expand into new verticals. He brings innovative strategies to broaden our brand awareness and further deepen our engagement with customers.” said Torqeedo CEO Christoph Ballin in a statement.