Veratron AG has set up a North American office for its VDO Marine brand. The new office will operate as veratron US, Inc. Tony McLachlan, named president and CEO, will oversee the business.
Veratron is a Swiss manufacturer of sensors, controls, and analog and digital displays that markets those products under the VDO Marine brand. A statement noted that the US entity is part of veratron’s marketing strategy. The company acquired Continental Automotive Switzerland AG. With the buyout, veratron took over the VDO Marine product line.
The new owners have retained key staff worldwide, a facility in Switzerland, manufacturing technology and tooling, intellectual property, and OEM and aftermarket relationships.
McLachlan comes to his veratron US role with experience with marine product lines. He was an account manager at Continental for 20 years.
"Veratron continues to provide the leading-edge technology for VDO Marine products, with the agility to quickly respond to customer insights and requests," said McLachlan in the statement. "By building on our strengths and implementing a comprehensive strategy for the US market, we will continue to transform our core business while driving cost efficiencies."
The company will be displaying new products at IBEX.