Vesper Marine named Atlantic Marketing Co. sales representative for the Mid-Atlantic and Northeast, as well as for central and eastern Canada. The New Zealand manufacturer of smartAIS technology said in a statement that it is experiencing strong growth in North America.
“Atlantic Marketing Co. is one of the largest and most effective marine manufacturer’s representative firms,” said Jason Young, Vesper’s vice president of sales for the Americas, in the statement. “Their understanding of their region and channels will be a key driver for expanding Vesper Marine dealer coverage.”
“Vesper Marine transponders fit perfectly in our conversation with marine electronics distributors and dealers,” added Brandon Flack, president of Atlantic Marketing, in the statement. Flack said his company’s role will include educating boaters about AIS, enhancing customer experience with Vesper Marine’s smartAIS technology and growing the market for transponders.
Young said Vesper’s smartAIS transponders have built-in safety alarms that warn of potential collision, man-overboard and anchor-dragging situations. Users can remotely control their smartAIS with a smartphone or tablet. Vesper Marine recently released the deckWatch App that provides smartAIS alarms on smartwatches along with navigation and collision warnings.