Vesper Marine partners with U.S. rep group

Author:
Publish date:
Vesper

Vesper Marine named Atlantic Marketing Co. sales representative for the Mid-Atlantic and Northeast, as well as for central and eastern Canada. The New Zealand manufacturer of smartAIS technology said in a statement that it is experiencing strong growth in North America.

“Atlantic Marketing Co. is one of the largest and most effective marine manufacturer’s representative firms,” said Jason Young, Vesper’s vice president of sales for the Americas, in the statement. “Their understanding of their region and channels will be a key driver for expanding Vesper Marine dealer coverage.”

“Vesper Marine transponders fit perfectly in our conversation with marine electronics distributors and dealers,” added Brandon Flack, president of Atlantic Marketing, in the statement. Flack said his company’s role will include educating boaters about AIS, enhancing customer experience with Vesper Marine’s smartAIS technology and growing the market for transponders.

Young said Vesper’s smartAIS transponders have built-in safety alarms that warn of potential collision, man-overboard and anchor-dragging situations. Users can remotely control their smartAIS with a smartphone or tablet. Vesper Marine recently released the deckWatch App that provides smartAIS alarms on smartwatches along with navigation and collision warnings.

Related

A Win for Gulf Reef Fish

The newly authorized DESCEND Act requires anglers to use descending gear when releasing catches in federal Gulf of Mexico waters.

Coast Guard Foundation Names Chairman

Thomas A. Allegretti will lead the non-profit’s board of directors.

In-Person Charleston Show Opens Friday

Under Covid-19 guidelines, the South Carolina boat show has a modified format for the safety of attendees and exhibitors.

Polaris Sees Q4 Surge

The powersports manufacturer had solid gains in every segment, with boat sales up 20 percent.

ABYC Updates Board

The group added a new member and elected several officers, including Nancy Cueroni as chairman.

Quick Hits: January 27, 2021

ICOMIA release its latest state of the industry report; one of the country’s largest waterjet cutting machines goes online at Maine’s Front Street Shipyard; and T-H Marine Supplies names a new national sales and marketing manager.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.