Systems manufacturer Vetus said it appointed Jennifer LaCombe marketing coordinator for Vetus Maxwell U.S.
LaCombe has 17 years of marine industry experience, working in marketing with several companies and owning a marketing business.
Reporting to Vetus Maxwell U.S. president Chris DeBoy, she will support Vetus marketing director Sander Gesink and his team at the company’s Schiedam, Netherlands, headquarters.
“I am confident that the marketing structure we are creating will enable Vetus to capitalize on our strong business performance in recent months, further building brand awareness among boat owners and customers by utilizing all relevant marketing channels and tools,” DeBoy said in a statement.
A key focus for LaCombe will be increasing the company’s reach on social media, in addition to managing publications, printed materials and website development.
“I am very excited to be joining Vetus, coordinating with the marketing team in Europe with the goal of enhancing their marketing reach in the U.S.,” LaCombe said. The Vetus name is already well-known and respected among boat builders and other marine industry professionals, so the aim is to continue to raise awareness about our products and systems with end users.”