VIDEO: Danalevi Powerboats owner talks about launching his company - Trade Only Today

VIDEO: Danalevi Powerboats owner talks about launching his company

Author:
Publish date:

Ross Hartman once owned a construction business. He’s still a builder, but now the Massachusetts native builds powerboats.

Hartman is the president and designer of Danalevi Powerboats and he spent a decade and $700,000 developing the Furina, a 22-foot Volvo Penta-powered, retro-styled runabout that is the Belchertown, Mass., builder’s first model.

The $150,000 Furina made its first major show appearance last fall at the Fort Lauderdale International Boat Show.

“There’s a ton of unique and really high-quality brands, but I think we’re just different,” Hartman said. “I don’t see anything out there with the styling that we have. If you look at the windshield and the side billets — those are inspired by 1920s and ’30s hood emblems on old retro cars.”

He touts the Furina’s handling and the performance of its 380-hp Volvo V-8. “It has great acceleration and throws you back in the seat,” he said.

The boat is outfitted with Garmin’s Glass Cockpit system and a Fusion stereo. Hartman considers the Furina a lake and coastal boat and also wants to market it as a yacht tender.

“It’s very exciting to be able to get out there and drive it,” he said. “It’s exhilarating.”

Related

An eBay for yachts?

While there’s no “buy it now” button, organizers of BoathouseAuctions.com say the website provides a new sales channel for brokers.