Skip to main content

VIDEO: Evinrude joins Earth Day event in Milwaukee

Evinrude took part in the Milwaukee Riverkeeper’s 22nd annual Spring River Cleanup on Saturday.
Evinrude E-TEC-powered boats picked up trash along the Milwaukee River basin during an Earth Day event on Saturday.

Evinrude E-TEC-powered boats picked up trash along the Milwaukee River basin during an Earth Day event on Saturday.

BRP commemorated Earth Day as its Evinrude brand took part in the Milwaukee Riverkeeper’s 22nd annual Spring River Cleanup on Saturday.

Joining more than 4,000 volunteers picking up trash along the Milwaukee River Basin, 31 Evinrude employees walked the beaches as seven Evinrude E-TEC powered boats with 24 additional volunteers picked up trash in previously inaccessible parts of the river.

The company also had a tent set up to distribute free fruit to volunteers at the Rock the Green Earth Day Celebration after the cleanup.

“We take personal responsibility for the impact our products and our company have on the environment,” Evinrude director of global marketing and strategic planning Olivier Pierini said in a statement.

“With that in mind we have focused considerable time and energy on the efficiency of our Evinrude E-TEC G2 engines, which have the lowest emissions of any combustion outboard on the market,” he said. “We have donated to fund student research and engines to those who protect the environment, and streamlined our manufacturing processes to have a minimal ecological impact and conserve water. We also lead the charge in the search for alternative fuel sources, and we now have organized Earth Day waterway cleanups. Evinrude strives to create a better, cleaner world for future generations of power boaters to enjoy.”

BRP touts Evinrude’s E-TEC G2 engines as the cleanest combustion outboard engines in the world.

The company has donated outboard engines to the University of Wisconsin-Milwaukee’s School of Freshwater Sciences for use on two research vessels.

The company also said it has launched the BRP/Evinrude Water Research Excellence Fellowships. Two $5,000 inaugural fellowships were awarded to Brennan Dow and Christopher Suchocki.

Dow is working on a harbor habitat assessment and mapping project in Milwaukee; Suchocki’s thesis could lead to a position in aquaculture or hatchery management.

Related

1_ROWE.OBIT

Indmar Co-Founder Dies at 95

A 20-year veteran of the U.S. Marine Corps, Dick Rowe dedicated himself to the recreational boating industry for more than four decades.

1_TRANSHIELD.ACQUISITION

Patrick Completes Transhield Acquisition

Patrick will provide support to the protective covering manufacturer and allow it operate independently in its current facilities.

Norm

Don’t Give Winter Shows a Pass

Local boat shows are one of the most effective ways to expose your dealership to new prospects and fill your sales funnel during the off-season.

1_PULSE.REPORT

DEALERS: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_MYSTICFIRE

Blaze Destroys Mystic Marine Facility

A four-alarm fire last night consumed at least two buildings and an undetermined number of boats at Seaport Marine in Mystic, Conn.

1_GULFCRAFT.EXPANDS

Gulf Craft Broadens Lineup

The Middle Eastern builder debuted its Majesty 72 and Silvercraft WA models at the Abu Dhabi Boat Show last week.

1_VISION.MARINE

Vision Marine Announces Battery Partnership

The production contract includes an initial purchase of 240 batteries from French manufacturer Negoy that will be used in 120 of Vision’s complete propulsion systems.