Skip to main content

VIDEO: Gemeco unveils ‘virtual toolbox’ app


More and more marine companies are using mobile device applications to help their customers locate, buy and install their products. Case in point: Gemeco’s iOS app “iNstall.”

Check out this video interview with Gemeco general manager Peter Braffitt at the recent International BoatBuilders’ Exhibition & Conference. He demonstrated the app, calling it “a virtual toolbox of technical resources and diagnostic information.”

Click play to watch.

“We’re simplifying the selection and installation of Airmar Technology products,” Braffitt said. “This app puts all the answers right in the palm of their hands.”

Use the app to select the right transducer, calculate the bottom coverage, identify the correct tilt angle or order the right cable to install the latest marine electronics.

The app is free and designed for iPhone, iPad and iPod smartphones and tablets running iOS 6.1 and newer. Find it at the Apple App Store by searching for “Gemeco” or by going to

Gemeco, based in Lake City, S.C., is a wholesale distributor to thousands of marine electronics dealers.

iNstall functions include:

• Transducer selection

• Tilt measurement

• Wiring diagrams

• Installation guides

• Transducer brochures

• Mix-and-match guide

• Bottom coverage

• Magnetic field

• Wiresizer

• Temp sensor testing

• EDI depth test data

• Access to Gemeco’s website and customer service center via email

— Chris Landry



Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.


Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.


ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time


Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip


ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.


Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.


DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.


Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week