Hell’s Bay Boatworks has had a relationship with Mercury Marine since its inception, using various horsepower ranges to power its skiffs.
“A lot of the Mercurys that we do sell come from guys who have been with Mercury for a long time,” Hell’s Bay owner Chris Peterson said in a video. “The people who are brand-loyal to Mercury have been for a long time and they are loyal people. A lot of our captains and guides are still always asking for a Mercury, and we see that day in and day out.”
“It starts with the guide community because they do 200 to 300 trips a year with clients,” Peterson said. “That’s 300 demos from each of the guys every single year that benefit me and the engine company that they have on the back of their boat.”
Take a look at how the relationship between Mercury and Hell’s Bay has grown in this new video.