Mercury Marine signed Honduras-based dealer Intermotos to install commercial and recreational engines in the Central American country.
Intermotos recently started a number of programs intended to strengthen the Mercury Marine brand name in the commercial and recreational segments.
Some of the marketing efforts by Mercury Marine and Intermotos include boat demos on the water, expanding the company’s distribution network, providing extensive training to both customers and independent mechanics and organizing marketing events.
“Our goal is to gain significant market share in Central America now that we have a service-oriented dealer with good business practices,” Mercury Marine director of sales and service for Caribbean, Mexico and Central America Joaquin Soto said in a statement. “Intermotos is one of the most reputable motorcycle distributors in Honduras, with prime customer service, and is very knowledgeable in the distribution business.”
“We are beginning to set up the business strategy for our market, training our service personnel and doing some demo testing with potential customers,” said Frank Paz Ruiz, owner of Intermotos. “We are planning to relaunch the [Mercury] brand and expect a positive impact on the market. We will take care of current Mercury Marine owners, in addition to attracting new Mercury customers in Central America.”
Ruiz recently took to the water with a new customer, and using only his smartphone he was able to capture video of the first Mercury engines installed in the commercial market in Honduras.
“Honduras is a market with a lot of potential, and this partnership with Intermotos is a great first step in our continued growth pattern in Central America,” Soto said. “Boaters in Honduras know and respect the Mercury brand, and we will continue to form relationships like these that allow us to promote the brand all across the country.”
“We are totally excited,” Ruiz said of his relationship with Mercury Marine. “We look forward to a long and successful partnership.”