VIDEO: Mercury Marine and builder tout growth of pontoon market - Trade Only Today

VIDEO: Mercury Marine and builder tout growth of pontoon market

The pontoon market has been the fastest-growing boat segment during the last 12 months.
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The pontoon market has been the fastest-growing boat segment during the last 12 months and Mercury Marine released a video discussing the engine manufacturer’s contribution to that growth.

The NMMA said the pontoon segment grew 8 percent in 2015 and is on pace to match that performance this year.

Mercury said boaters around the globe are migrating to higher-horsepower engines for their pontoons. Pontoon builder Forest River Marine and Mercury Marine detail their role in that growth in a new video.

“It’s really driven by the consumers through our dealer network across the country and Canada,” Forest River marketing director John Sweeney said in a statement. “If you look at just the sheer numbers of percentages, we’re installing more Mercury product on our pontoons than any other brand.”

“In my mind, that Verado puts something quiet and smooth on the back of the boat,” said Barb Niedergerke of Glencove Marina in Missouri. “It has the performance, the hole-shot and the top end. It has everything that that pontoon boater is going to need.”

Boatbuilders have been enjoying the pontoon wave, as Statistical Surveys data show that new U.S. pontoon registrations have increased every year from 2009 until today, Mercury said.

“The growth of the pontoon market has been great for Mercury Marine,” said David Foulkes, Brunswick Corp.’s vice president and chief technology officer and vice president of product development, engineering and racing. “Our mid-range offerings, as well as our high-horsepower outboards, are an ideal power option for pontoons, and we expect that growth to continue.”

“We’ve got these wonderfully made boats with attention to detail, and then we are able to put this power on the back that really gives our customer this nice package,” Niedergerke said. “It has a good warranty and good performance; it’s just a really good match.”

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