Mercury Marine and Skipper Bud’s are teaming up to promote the fishing lifestyle through a partnership intended to highlight the benefits of the water through a program called Tomorrow's Anglers.
“There’s not a TV, not a computer, not video games, all that stuff is gone,” Tomorrow's Anglers president Jeff Boutin said in a video. “It’s just you and your child. I think some of that’s missing today. That’s why I do this.”
According to a new report from the Recreational Boating and Fishing Foundation, fishing remains the No. 1 activity of boaters, with more than 10 million kids ages 6-17 who fish each year.
In 2015, nearly 40 percent of new fishing participants were kids ages 6-12. The fishing lifestyle continues to grow year over year, sparked by new technology from boat manufacturers that makes the sport engaging and an opportunity to spend time with family and friends.
Check out the video of kids talking about why they love to fish here.
"There's nothing like seeing the smile on the face of a kid after they catch their first fish," Mercury Marine chief marketing officer Michelle Dauchy said in a statement. "Boating, fishing and family — you really can't beat it. We love nothing more than to know that we played a small part in bringing a family together with their love for the water."
"It's very important to get kids out on the water at an early age and there's no better way than to introduce them to fishing," Skipper Bud’s owner Mike Pretasky Jr. said. "At Skipper Bud’s, we sell the boating lifestyle but fishing is such a major part of that lifestyle. If we can get kids to enjoy the water at a young age, they'll grow up to be boaters.”
"Once kids are hooked on fishing, it's something they continue to take forward," Tomorrow's Anglers secretary Mark Kuzniewski said. "Whether it's fishing from the shore or if they endeavor into the sport in a professional level, it's all good for the industry."