VIDEO: Mercury Marine features angler in new ad campaign

Mercury Marine released a new video as part of its “Go Boldly” advertising campaign.
Author:
Updated:
Original:

Mercury Marine released a new video as part of its “Go Boldly” advertising campaign — the story of a man who left his job at NASA to become a competitive angler and fishing guide.

Florida-based professional fishing guide and competitive angler J.D. Heminger spends most of his days on the water fishing. For Heminger, fishing is both his life and his livelihood.

Heminger realized his love of fishing at a young age, but he developed an alternate plan because he couldn’t afford a boat.

“I was sitting at the house one day and asked myself, why can’t I fish off a jet-ski?” Heminger said in a statement. “We decked those things out with every piece of technology we could find. We were catching sailfish, dolphin and tuna.”

“We got some funny looks from the other boaters, but at the end of the day when we came back in, and these guys are here on their 100, 200, 300 thousand-dollar boats and we’re here on our little jet skis and we’ve got tails hanging off the back and these guys are coming in with nothing but a big skunk flag flying,” Heminger said. “It was a little redeeming. It felt pretty good.”

Related

2020: A Timeline

Changes ahead, changes behind: A long, strange year.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: What We Learned

A cross- section of industry leaders weighs in.

Boatloads of New Boaters

The influx of newbies to recreational boating.

Inventory to Remain a Challenge in 2021

Retailer sentiment remained strong in October, but dealers see a shortage of boats as a hurdle for next year

Amplifying Our Collective Voice

In this time of immense change, we all must continue to position the industry for a redefined future

Fortune Favors the Bold

Viking and Valhalla Boat Works had quite a FLIBS.