VIDEO: Mercury Marine president speaks at dealer meeting

Mercury Marine president John Pfeifer addresses dealers today at the engine manufacturer's global dealer meeting and 75th anniversary celebration in Orlando, Fla.

Mercury Marine president John Pfeifer addresses dealers today at the engine manufacturer's global dealer meeting and 75th anniversary celebration in Orlando, Fla.

ORLANDO, Fla. — Mercury Marine president John Pfeifer this morning welcomed the representatives of 600 Mercury dealerships from around the world to the company’s dealer meeting and celebration of its 75th anniversary.

“We have two components of our mission statement, and one of them is being a product leadership company, providing the most reliable, best and intuitive propulsion systems that you can get,” Pfeifer told a crowd of 1,400 from the stage of the Coronado Ballroom of the Coronado Springs Convention Center.

“The second thing embedded in who we are — our mission statement — is being the best partner to help our dealers, our OEM customers, our suppliers to mutually grow and prosper. We want to be the best partner for your business to drive prosperity.”

The three-day event, which started Sunday, aims to deliver this message: “To tell every dealer and builder and business partner that we provide the support you need in every way, from the product itself to innovation, to service and more,” said Steve Fleming, Mercury’s communications director.

The international event’s theme is “Mercury Behind You; the World Before You,” Fleming added.

The company will have 35 boats in the water for dealers to test. The boats are rigged with Mercury’s three newest power plants — the new 75-, 90- and 115-hp FourStroke outboards and its new 250-hp 4.5-liter gas sterndrive. There also will be 43 boats on display at the expo center.

The event opened Sunday night with Fred Kiekhaefer, son of Mercury founder Carl Kiekhaefer, speaking at a welcome reception, delivering an oral history of the company and the product developments over the past 75 years.

In addition to boat testing, dealers will get a chance to attend four seminars: Product Updates and Mercury App; Social Media, Economic Insights; and Sales Strategy.

Keynote speaker Vince Poscente took the stage at the latter end of the morning’s events. He is an Olympic speed skier who is now a business consultant and one of the most sought-after keynote speakers in North America.

Trade Only Today will provide more coverage of that speech and report dealer reaction to the new Mercury engines in Tuesday’s newsletter.


Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.

Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.