ORLANDO, Fla. — Mercury Marine president John Pfeifer this morning welcomed the representatives of 600 Mercury dealerships from around the world to the company’s dealer meeting and celebration of its 75th anniversary.
“We have two components of our mission statement, and one of them is being a product leadership company, providing the most reliable, best and intuitive propulsion systems that you can get,” Pfeifer told a crowd of 1,400 from the stage of the Coronado Ballroom of the Coronado Springs Convention Center.
“The second thing embedded in who we are — our mission statement — is being the best partner to help our dealers, our OEM customers, our suppliers to mutually grow and prosper. We want to be the best partner for your business to drive prosperity.”
The three-day event, which started Sunday, aims to deliver this message: “To tell every dealer and builder and business partner that we provide the support you need in every way, from the product itself to innovation, to service and more,” said Steve Fleming, Mercury’s communications director.
The international event’s theme is “Mercury Behind You; the World Before You,” Fleming added.
The company will have 35 boats in the water for dealers to test. The boats are rigged with Mercury’s three newest power plants — the new 75-, 90- and 115-hp FourStroke outboards and its new 250-hp 4.5-liter gas sterndrive. There also will be 43 boats on display at the expo center.
The event opened Sunday night with Fred Kiekhaefer, son of Mercury founder Carl Kiekhaefer, speaking at a welcome reception, delivering an oral history of the company and the product developments over the past 75 years.
In addition to boat testing, dealers will get a chance to attend four seminars: Product Updates and Mercury App; Social Media, Economic Insights; and Sales Strategy.
Keynote speaker Vince Poscente took the stage at the latter end of the morning’s events. He is an Olympic speed skier who is now a business consultant and one of the most sought-after keynote speakers in North America.
Trade Only Today will provide more coverage of that speech and report dealer reaction to the new Mercury engines in Tuesday’s newsletter.