VIDEO: Mercury Marine rolls out athlete promo

Recreational marine engine maker Mercury Marine recently teamed up with boatbuilder Belzona Marine to “Go Boldly.”
Author:
Updated:
Original:

Recreational marine engine maker Mercury Marine recently teamed up with boatbuilder Belzona Marine to “Go Boldly” on the water with former University of Wyoming basketball star and lifelong boating enthusiast Nichole Rider.

“My dad bought a powerboat when I was 5 years old; it just changed my life,” Rider said in a statement. “We spent every weekend from when I was 5 years old to 22 on the water. My dad had Mercury engines, and that’s what helped to develop my passion for the water.”

Rider’s passion for the water is documented in this new video:

While in college, Rider was involved in a near-fatal car accident. Doctors told her family that she had little chance to survive the first night and, if she did, she would be paralyzed. But through rigorous therapy and an insatiable will, Rider survived and, although her basketball career was over, her love for the water never wavered.

“I’ve never had anything that makes my heart sing like being on the water,” Rider said. “All my moments were Mercury moments. Every weekend on the lake was amazing; I lived to get on the water."

“For me, it’s unbridled bliss. You get out on the water, and all the cares of the world fall away. When you find something you are passionate about, it makes you come alive. For me, it was boating. I’ve never had anything that makes my heart sing like being on the water.”

Related

Registration Open for IWMC

ICOMIA’s World Marinas Conference is scheduled for Oct. 12-14 in Dubai.

YellowV Appoints Product Sales Manager

The Vetus company aims to target growth in the watersports sector by appointing Nick Tuinenburg as product sales manager.

Lowrance, White River Marine Strengthen Collaboration

Electronics packages from the Navico subsidiary, including Ghost trolling motors, are set to be standard equipment on select White River boat brands.

Dealers: Will You Attend Boat Shows?

Will the shortage of boat inventory and other supply-chain challenges influence dealer decisions to attend fall and winter boat shows?

Change is Coming, Ready or Not

Every marine business must prepare for all kinds of technology that will upend the industry, fast.

A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.