VIDEO: Volvo Penta debuts new set of product videos - Trade Only Today

VIDEO: Volvo Penta debuts new set of product videos

Volvo Penta is releasing a series of short online films titled “Volvo Penta Boating Challenge."
Author:
Publish date:

Volvo Penta is releasing a series of short online films titled “Volvo Penta Boating Challenge” in conjunction with the launch of the company’s latest products.

Each episode features a set of challenges designed to test the capabilities of the product in question, with reality show-style surprises along the way.

It is then up to Hanna Ljungqvist, Volvo Penta product expert and co-host of the series, to prove that Volvo Penta can deliver. In one challenge a large boat throws a big wake to see whether the Dynamic Positioning System — a virtual type of anchor — will hold the boat’s position.

Click here to check out one of the 4-1/2-minute videos:

“When it comes to boating, if you really want to experience a new product, there is no substitute to being out on the water and seeing it in action for yourself,” Ljungqvist said in a statement. “When filming the Volvo Penta Boating Challenge, we’ve tried to replicate this experience. We don’t bombard the viewer with facts and figures — we just show them what each product can do.”

The series consists of four episodes. They focus on Volvo Penta’s IPS, e-Key Remote and Battery Management System, Glass Cockpit and the company’s latest joystick technology.

“All our products are developed according to our philosophy of ‘easy boating,’ and the Volvo Penta Boating Challenge shows how much easier and fun operating a boat can be,” said Stefan Carlsson, head of Volvo Penta’s marine diesel segment.

“As an industry we need to expand into new markets and demographics, and the key to achieving that is to make boating more accessible.”

All four episodes can be seen on Volvo’s YouTube channel at https://www.youtube.com/user/ABVolvoPenta and on Volvo Penta’s Facebook page at https://www.facebook.com/volvopenta.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.