Volvo Penta is releasing a series of short online films titled “Volvo Penta Boating Challenge” in conjunction with the launch of the company’s latest products.
Each episode features a set of challenges designed to test the capabilities of the product in question, with reality show-style surprises along the way.
It is then up to Hanna Ljungqvist, Volvo Penta product expert and co-host of the series, to prove that Volvo Penta can deliver. In one challenge a large boat throws a big wake to see whether the Dynamic Positioning System — a virtual type of anchor — will hold the boat’s position.
Click here to check out one of the 4-1/2-minute videos:
“When it comes to boating, if you really want to experience a new product, there is no substitute to being out on the water and seeing it in action for yourself,” Ljungqvist said in a statement. “When filming the Volvo Penta Boating Challenge, we’ve tried to replicate this experience. We don’t bombard the viewer with facts and figures — we just show them what each product can do.”
The series consists of four episodes. They focus on Volvo Penta’s IPS, e-Key Remote and Battery Management System, Glass Cockpit and the company’s latest joystick technology.
“All our products are developed according to our philosophy of ‘easy boating,’ and the Volvo Penta Boating Challenge shows how much easier and fun operating a boat can be,” said Stefan Carlsson, head of Volvo Penta’s marine diesel segment.
“As an industry we need to expand into new markets and demographics, and the key to achieving that is to make boating more accessible.”