Volvo marks IPS milestone - Trade Only Today

Volvo marks IPS milestone

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Earlier this summer, Volvo Penta delivered North America's 4,000th Inboard Performance System engine package, the company announced.

“Volvo Penta IPS fundamentally changed the marine marketplace,” Volvo Penta of the Americas president and CEO Clint Moore said in a statement. “For the first time in my experience, consumers start the boat show buying experience at our booth, asking us which boat brands are available with Volvo Penta IPS. We also know from market research that over 71 percent of Volvo Penta IPS owners sought out a boat that was available with IPS during their boat-shopping experience.

“For most boatbuilders and dealers, boats powered by Volvo Penta IPS represent incremental sales,” Moore added. “Sixty-four percent of IPS owners said that they were new to their boat brand, and 60 percent were new to the selling dealer.”

Volvo Penta’s 4000th IPS unit was delivered July 27 to KCS International for inclusion in its new 48 Cantius cruiser.

Volvo Penta has delivered more than 16,000 IPS units to boatbuilders around the world, powering more than 250 distinct boat models, the company said.

“We congratulate KCS International on the success of its Cantius line and look forward to working with all of our boatbuilder customers on achieving success with the next 4000 Volvo Penta IPS units,” Moore said.

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