Volvo Penta debuts products at media event in Sweden

GOTHENBURG, Sweden — Volvo Penta this week is introducing new products to journalists from around the world at its Krossholmen test center.
Author:
Publish date:
Anders Thorin, a Volvo Penta marine product management expert, is helping to introduce the company's new products to members of the media. The products will be revealed on Friday.

Anders Thorin, a Volvo Penta marine product management expert, is helping to introduce the company's new products to members of the media. The products will be revealed on Friday.

GOTHENBURG, Sweden — Volvo Penta this week is introducing new products to journalists from around the world at its Krossholmen test center in Gothenburg on Sweden’s southwest coast.

Volvo Penta corporate and marketing executives and product experts are giving presentations to about 100 journalists (from the Americas, Europe, Australia, Japan and Russia) over four days. Current and new products are installed on seven test boats ranging from 22 to 56 feet, including runabouts, pilothouse cruisers and motoryachts.

Executives will release the new product information on Friday. Trade Only Today will have a full report in Friday's e-newsletter.

"This is an important event for us, allowing media to experience the products on the water," said Stefan Carlsson, senior vice president of Volvo Penta's marine diesel segment.

"We are really trying to take easy boating to the next level and show how our products enable boaters to be smarter and therefore have more fun boating."

Related

The last straws

The Cleveland Boat Show does away with plastic straws, and the Modern Fish Act — unanimously passed by the U.S. Senate yesterday — needs our support for a push through the House of Representatives.

Boats Group appoints new COO

Brian Wolf, formerly head of business for Ford Motor Company’s Autonomous Vehicle division, will oversee the Boats Group’s portals.