GOTHENBURG, Sweden — Volvo Penta this week is introducing new products to journalists from around the world at its Krossholmen test center in Gothenburg on Sweden’s southwest coast.
Volvo Penta corporate and marketing executives and product experts are giving presentations to about 100 journalists (from the Americas, Europe, Australia, Japan and Russia) over four days. Current and new products are installed on seven test boats ranging from 22 to 56 feet, including runabouts, pilothouse cruisers and motoryachts.
Executives will release the new product information on Friday. Trade Only Today will have a full report in Friday's e-newsletter.
"This is an important event for us, allowing media to experience the products on the water," said Stefan Carlsson, senior vice president of Volvo Penta's marine diesel segment.
"We are really trying to take easy boating to the next level and show how our products enable boaters to be smarter and therefore have more fun boating."