Volvo Penta of the Americas received Platinum and Gold awards and earned two Honorable Mentions at the 2018 Hermes Creative Awards, which recognize creative excellence in marketing and communications.
The international competition is administered and judged by the Association of Marketing and Communication Professionals and is open to creative professionals involved in the concept, writing and design of marketing and communications programs and emerging technologies.
Volvo Penta received a Platinum Award for promotional materials associated with its Sales Academy. Launched in 2017, the online training support platform consists of videos and resources to help Volvo Penta dealer salespersons understand and convey to prospects the key features and benefits of products, systems and service programs.
The company earned a Gold award for its customer engagement campaign, Where Does Volvo Penta Take You? The social media promotion was designed to engage Volvo Penta dealers, OEMs and end users to describe and share their boating adventures and discoveries on their own channels using the hashtag #VPtakesme.
Volvo Penta earned Honorable Mentions for its Women in Boating diversity initiative campaign and for Coffee and Oil, a YouTube video talk show.
“It’s a great honor for Volvo Penta to be recognized in this prestigious competition alongside side of the best-known brands from across the glove,” said Ron Huibers, president of Volvo Penta of the Americas, in a statement. “I’m enormously proud of our outstanding marketing team, under the leadership of Marcelo Puscar, who have pushed the envelope with creative initiatives that connect with Volvo Penta’s partners and customers.”