Volvo Penta honored at 2018 Hermes Creative Awards

Author:
Publish date:
Volvo Penta won a Gold award for its customer engagement campaign, Where Does Volvo Penta Take You?

Volvo Penta won a Gold award for its customer engagement campaign, Where Does Volvo Penta Take You?

Volvo Penta of the Americas received Platinum and Gold awards and earned two Honorable Mentions at the 2018 Hermes Creative Awards, which recognize creative excellence in marketing and communications.

The international competition is administered and judged by the Association of Marketing and Communication Professionals and is open to creative professionals involved in the concept, writing and design of marketing and communications programs and emerging technologies.

Volvo Penta received a Platinum Award for promotional materials associated with its Sales Academy. Launched in 2017, the online training support platform consists of videos and resources to help Volvo Penta dealer salespersons understand and convey to prospects the key features and benefits of products, systems and service programs.

The company earned a Gold award for its customer engagement campaign, Where Does Volvo Penta Take You? The social media promotion was designed to engage Volvo Penta dealers, OEMs and end users to describe and share their boating adventures and discoveries on their own channels using the hashtag #VPtakesme.

Volvo Penta earned Honorable Mentions for its Women in Boating diversity initiative campaign and for Coffee and Oil, a YouTube video talk show.

“It’s a great honor for Volvo Penta to be recognized in this prestigious competition alongside side of the best-known brands from across the glove,” said Ron Huibers, president of Volvo Penta of the Americas, in a statement. “I’m enormously proud of our outstanding marketing team, under the leadership of Marcelo Puscar, who have pushed the envelope with creative initiatives that connect with Volvo Penta’s partners and customers.”

Related

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.

Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.