MIAMI: Volvo Penta introduces new mobile app

Publish date:
Social count:
The new Volvo Penta Easy Connect app shows engine, boat and route data on a smart phone.

The new Volvo Penta Easy Connect app shows engine, boat and route data on a smart phone.

MIAMI — Volvo Penta’s “Easy Connect,” a new app that allows boaters to view boat, engine and route data on mobile devices onboard and at home, made its North American debut at the 2018 Miami International Boat Show, which opens today and runs through Monday.

“Connectivity is becoming more and more important in today’s boating industry,” said Volvo Penta of the Americas president Ron Huibers in a statement. “From our discussions with boat owners and dealers we know today’s consumers want the convenience and functions that smart technology offers in a seamless way. They’re accustomed to being connected with their homes, their cars, their offices and their friends and family any time and place, and they expect the same when it comes to their boating experience.”

When used onboard, Easy Connect offers a dashboard display to view real-time boat and engine data that are designed to complement displays at the helm station.

When away from the boat, the app provides a way to recapture stored routes and data from previous trips.

With the app’s map function, users can share their boating experience with friends via social media. In the event of a problem, Easy Connect can provide engine data and troubleshooting codes to the dealer. It also can store the user’s dealer contact information.

“Easy Connect is the next logical step in our philosophy of Easy Boating, built around fully integrated smart systems from helm to prop and beyond,” Huibers said. “We’re totally committed to bringing to market innovative solutions that will make it easier for people to enjoy the unique boating lifestyle.”


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

Cobalt’s first 23-foot outboard model unveiled

Cobalt Boats introduced its first 23-foot outboard, the Model 23SC, to offer first-time buyers and occasional boaters seeking higher quality and reliability the same level of construction, performance and attention to detail offered in its larger boats.

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.