Volvo Penta of the Americas named Yichen Gu vice president of parts and accessories in Canada and the Americas, and promoted Marcelo Puscar to vice president of marketing.
Gu, who will assume his role March 1, will be responsible for the planning and direction of parts and accessory sales for North America. Gu serves as head of Volvo Penta’s dealer business management in Europe.
Over the course of his 18 years with the group, Gu has held a variety of management roles, including aftermarket director for Volvo Penta’s China business unit, and aftermarket segment head in Asia.
He replaces David Kennedy, who will retire after 25 years with the company.
Puscar was promoted after serving five years as marketing director for the region. He will continue to spearhead marketing while expanding areas of responsibility to include creation and dissemination of digital content for the Volvo Penta brand globally.
During his tenure, Puscar has focused on initiatives around digital marketing, SEO, social media, video, training and exhibitions. The Volvo Penta marketing team has earned more than 20 marketing-specific awards during his tenure, according to the company.
“The addition of Yichen Gu and promotion of Marcelo Puscar will further strengthen the talented, diverse leadership team we have here at Volvo Penta,” said Ron Huibers, president and CEO of Volvo Penta of the Americas, in a statement. (Huibers announced he would retire at the end of the year.) “They each bring unique, global perspectives that span decades of rich experience across the entire Volvo Penta ecosystem, from partners to end-users.”