Volvo Penta names new director of sales

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New Volvo Penta of the Americas director of marine leisure market sales Susan Bonivich. Photo by Steve Yeatts, Rhodes Communications

New Volvo Penta of the Americas director of marine leisure market sales Susan Bonivich. Photo by Steve Yeatts, Rhodes Communications

Volvo Penta of the Americas has promoted Susan Bonivich to director of marine leisure market sales. She succeeds Tony Kelleher who recently moved up to vice president of customer support for Volvo Penta of the Americas.

Bonivich will be responsible for providing leadership and direction for the overall sales of marine gasoline and diesel engines in the United States, Mexico, Canada and the Caribbean. She will supervise the company’s team of regional sales managers and will report to Jens Bering, vice president of marine sales for Volvo Penta of the Americas.

“Susan always shows energy and passion for the business as well as a keen customer focus and responsiveness to their concerns,” said Bering in a statement. “She is a tireless worker and strong advocate for the needs of her customers.”

Bonivich began her career with Volvo Penta in the purchasing department in 1998. Over the past two decades she has served in a variety of capacities, moving from purchasing to dealer development and then to her most recent role in dealer and OEM sales.

She was also selected by the Marine Retailers Association of the Americas as the 2016 Darlene Briggs Woman of the year. She has held membership in the National Association of Purchasing Managers and served as president of the Hampton Roads Purchasing Managers. She helped raise nearly $100,000 for the American Cancer Society and served as chairperson of the Mill Point Community Association’s Social Committee.


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