Jens Bering was named vice president of marine sales for Volvo Penta of the Americas.
Bering, who has 20 years of experience at Volvo Penta, will provide strategic direction for the company’s North America marine sales segment, with responsibility for commercial and leisure marine sales in the United States, Canada, Mexico, Central America and the Caribbean.
“Jens brings the breadth of experience to the role, having worked in engineering, sales and product management throughout his successful career with Volvo Penta,” Volvo Penta of the Americas president Ron Huibers said in a statement. “He is respected by employees, industry peers and customers alike, with a demonstrated record of bringing innovation to the marine market.”
Bering began his career with Volvo Penta in 1997 as an applications engineer and then as a product management executive.
Rising through the company with increasing responsibility, he was named to head the product management department in 2013. Bering supported sales meeting objectives, managed product pricing and profitability, created and conducted technical sales training and integrated new products into Volvo Penta’s offerings.
Originally from Denmark, Bering has a bachelor’s degree from Aalborg Technical Institute.
“I look forward to building on the great working relationships we’ve developed over the years with marine customers, power centers, dealers and industry partners in my new role,” Bering said.