Volvo Penta has signed on as the first Strategic Partner of the Marine Retailers Association of the Americas Dealer Week, the organization’s annual conference. Strategic Partner is the highest level of MRAA partner membership.
At its 43 annual conference in 2019, MRAA has developed a year-round program for planning with its partners. Volvo Penta had been a longtime supporter of the MRAA’s annual conference and became the first partner to commit to the new three-year program.
“Dealers are the critical link between manufacturers and boat owners, and they play a pivotal role in delivering a great boating experience to consumers,” Ron Huibers, president and CEO of Volvo Penta of the Americas, said in a statement. “We are fully committed to supporting dealers as a long-time sponsor of MRAA, and we look forward to working together with the organization to launch the exciting new Dealer Week initiative.”
Under the rebranded name of Dealer Week, the MRAA’s annual conference will be designed to engage, energize and empower boat and engine dealers. The association says the week will “deliver deeper collaborative opportunities and a richer experience that will showcase business solutions in all-new ways.”
In the Strategic Alliance, partners can support Dealer Week and provide input on MRAA’s strategic initiatives and priorities. The highest tier in the alliance is Strategic Partners and it provides maximum exposure to the marine industry and a year-round promotional campaign.
“Our staff and board of directors are thrilled to embark on this new era of strategic dialog with our partners and to collaborate with them to fine-tune our long-term strategy, Matt Gruhn, MRAA president, said in the statement. “With its ongoing and significant support of the MRAA and all that we do, it makes sense that Volvo Penta was the first to join forces with us on this next phase of MRAA delivering tools, resources and educational programming for today’s boat dealers.”