GOTHENBURG, Sweden — Nearly 50 journalists from 14 countries gathered last week at the Volvo Penta test center, Krossholmen, in Gothenburg, Sweden, for the introduction of new engines and piloting systems.
"This event marks the next phase of integration of new technologies to make boating easier," vice president of product management Johan Wasterang told me after his presentation during Volvo Penta's global press event.
Eight Volvo Penta executives gave presentations and then turned over a half dozen powerboats from 25 to 55 feet — outfitted with new engines and/or technology — to the journalists for testing.
In addition, eight product specialists from Volvo Penta headquarters in Gothenburg and 12 representatives from the company’s global product management team were on hand to provide information.
It was a weeklong event, with three groups of journalists brought in for the presentation and boat testing at Krossholmen. Volvo Penta made its presentations to marine media from Sweden, Denmark and Norway on the first day, followed on the second day by England, Germany, Switzerland, France, Italy, Spain and Portugal, and on the third day by the Americas (the United States, Argentina, Brazil and Ontario, Canada).
The group from the Americas also toured the Volvo Penta factory in Skovde, Sweden, and the Volvo Museum in Gothenburg.
Stay tuned. I'll be filing reports about the new engines next week.
— Chris Landry